Septa was about to roll out 400 new hybrid buses. The current perception was that buses, regardless of fuel consumption, were bad for the environment. So we shifted that perception - with the facts.
* work done while at a previous agency
Logo Variations
:30 Second TV
:30 Second TV
Outdoor Print
Outdoor Print
Outdoor Print
Children’s Book
Direct Mail (on Seed paper)
Air Freshener
Oversized Air Fresheners
Re-useable grocery bag
Lapel Pins
Microsite
Microsite
Microsite
Microsite